Business Intelligence (BI) refers to the technologies, strategies, and practices that organizations use to collect, analyze, and present business data. The primary purpose of BI is to support better decision-making within an organization. It encompasses a wide range of tools and processes, including data mining, analytics, reporting, and performance metrics, that allow companies to transform raw data into meaningful insights.
BI systems help organizations understand their performance by providing historical and current data analysis, enabling them to identify trends, patterns, and anomalies. This insight assists in strategic planning, operational efficiency improvements, and competitive advantage.
Key components of BI include data warehousing, data visualization, dashboarding, and reporting tools. BI solutions are typically used by business analysts, executives, and managers to monitor business health, optimize processes, and make informed decisions based on empirical data rather than intuition alone.
Overall, Business Intelligence enhances an organization’s agility and responsiveness in the ever-changing business landscape by fostering a data-driven culture across the enterprise.